Mohawk Rhino Challenge 2: Look/Feel Exploration

ToTheMax 1 Theme Poster2
Mood Poster: Arcade Theme


Rumble 1 Theme Poster2
Mood Poster: Boxing Theme


Monster 1 Theme Poster2
Mood Poster: Vintage Monster Movie


Gentleman 1 Theme Poster2
Mood Poster: Dapper Dan



In 2009 Intermark Group created the award winning Rhino Challenge Campaign for Mohawk carpeting, where a Rhino lived on their carpet for 2 weeks to test its durability. In 2016 Mohawk asked Intermark to revisit the Rhino Challenge for a new Generation of Home Owners. This time we would compare Mohawks carpeting vs a Nylon competitor, with a larger Rhino named Max, we also planed to incorporate 360 interactive videos into the campaign. These are some of my Favorite options from the Look/Feel Exploration.

©2016 Intermark Group


Mohawk Carpeting


Art Direction, Creative, Design